Google Takes Its Tracking Into The Real World | Digiday

"Tech companies large and small have long been trying to use smartphones to connect consumers’ online activity to what they do in “real” life. Google is now telling advertisers it has a way to do just that – and it involves tracking consumers’ smartphone locations all the time, wherever they go, even when they’re not using a Google app..."

http://digiday.com/platforms/google-tracking/