A $37,000 Newspaper Ad Just Attacked Transgender Athletes

"...Although the dramatic newspaper advertisement was intended to stir up opposition to the policy, it may be backfiring, said Monica Meyer, executive director of LGBT group OutFront Minnesota. A lot of people saw the ad as harmful, and since its publication parents have come out vehemently supporting a trans-inclusive policy, said Meyer..."

http://www.takepart.com/feature/2014/09/30/how-37000-minnesota-newspaper-ad-attacked-transgender-youth-who-just-want-play