Google wants to show ads through your thermostat and car

"...How would this work? Imagine that it's a cold winter day. The snow starts floating down, a wind kicks up and you go to your thermostat to kick up the heat. In Google's world, that action could be met with an advertisement on your thermostat for a new wool sweater..."

http://economictimes.indiatimes.com/tech/software/google-wants-to-show-ads-through-your-thermostat-and-car/articleshow/35472374.cms