Everybody’s a personal “brand-builder” these days. Working social
media. Tending the Facebook page. Hitting Twitter. Well, not
everybody. We can’t all be celebrities – and some don’t want to be
self-promoters. My guest this hour David Zweig is writing about what he
calls the “invisibles.” If that sounds like superheroes, maybe they
are. But they’re not looking for public recognition. They’re the
engineers and anesthesiologists, craftsmen and women, techs and tuners
who make everything work. For the love of the work, not fame. This
hour On Point: unsung heroes – the “invisibles.” /Tom Ashbrook
Interview:
http://onpoint.wbur.org/2014/06/17/invisible-anonymous-workers-fact-checkers
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