Where Advertising Is Looking For You (Tom Ashbrook, On Point)

Late night’s David Letterman takes his last bow tonight. He’s done. Leaving television. And there’s a bigger “end of an era” tingle in the air. A whole lot of advertisers are backing off television too. The long era of TV ad dominance that began in Mad Men times is definitely winding down. Television itself is fragmenting. People watch whatever, whenever, and blow past the ads. And digital, in its million forms, rises and rises. What’s it all mean for Don Draper-style selling and the way you’re stroked? This hour, On Point: after TV ads. And we’ll say goodbye to David Letterman.
Interview:
https://onpoint.wbur.org/2015/05/20/david-letterman-tv-advertising