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Featured: Interviews for the Well-Informed

Featured: Interviews for the Well-Informed

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Thursday, March 17, 2016

Steve Jobs Transformed Apple by Exploiting Ritual Practices

Steve Jobs is known for his effective speeches and presentations in narrative form, but twice in his career he leveraged the ceremony as a unique communication tool to get his point across. Duarte's latest book is "Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols" (http://goo.gl/FxGyGD).
Interview:
https://youtu.be/F85iyGvcTZQ

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